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Posted by: dlo914 Oct 12 2006, 06:19 PM

So for "Introduction to Graphic Designs & Advertising" we just got assigned a new project to advertise a car and make a billboard ad campaign consisting of 4 ads total. I've done two so far. I'm going w/ the "Sheep in wolf's clothing" for the new VW GTi.


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Posted by: dlo914 Oct 12 2006, 06:22 PM

and another idea i was toying around with


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Posted by: dlo914 Oct 12 2006, 07:02 PM

3rd ad from the "Sheep in wolf's clothing" campaign:


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Posted by: McMark Oct 12 2006, 07:09 PM

HEY! I made a RoadGlue image too!!


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Posted by: dlo914 Oct 12 2006, 07:11 PM

i like your's better, but i think im onto something w/ the "sheep in wolf's clothing" lets just hope my professor thinks the same.

Posted by: jd74914 Oct 12 2006, 07:18 PM

i like the one with the sheep

Posted by: Tobra Oct 12 2006, 08:08 PM

Favorite VW ad ever, she has a tat of a bunny there, just not that style
Front cover was the girls looking out the window

Posted by: dlo914 Oct 12 2006, 08:20 PM

ive seen that one before VW ads are always very clever and fun.

Posted by: dlo914 Oct 12 2006, 08:21 PM

i redid the first ad:


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Posted by: dlo914 Oct 12 2006, 10:24 PM

any suggestions that would go w/ the "sheep in wolf's clothing" theme? im pooped out of ideas

Posted by: dlo914 Oct 12 2006, 10:51 PM

i love VW ads:


or this http://youtube.com/watch?v=aZ-fyst4-7w
not a real ad:



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Posted by: dlo914 Oct 12 2006, 11:54 PM

touch up of the first one:



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Posted by: cbenitah Oct 13 2006, 12:40 AM

I like your idea, go further with it. Advertising is all about being out there but not to obvious. Right now your Layout is all over the place. Try to work off the grid. make a 3 colum grid and make it more balanced. its a little heavy to the right of the page. the VW logo doesnt have to be that big. a small suddle logo in the corner is fine. you are already showing of their car, no need to make it big. Were you making a bilboard or just a magazine ad? if its a billboard then its the wrong shape

Think less is more..

Thumbnails and Thumbnails.. That is the key. Easy to make changes and then lots to choose from.

Good Luck

Posted by: So.Cal.914 Oct 13 2006, 01:20 AM

I believe that the VW emblem is the moon, nice touch but maybe a little more halo

so I am not the only one that knows.

I think those VW's are more like a wolf in wolf's clothing compaired to my old 55 bug, and

the pig's would be running in fear.


Daniel Lo AKA D-Lo =)

They call me P-low and not because I am vertically challenged

Posted by: dlo914 Oct 13 2006, 01:41 AM

Thanks! i do thumbnails while in class for just brainstorming. A grid, as in divide the canvas into 3 equal portions? I C how that would definitely help in my case. They're billboards, but billboards come in a variety of sizes other than the normal 12'x24'. Yup less is always more. The more you put into an ad the more distracting it becomes and the consumer doesnt read it right a way. Other than that i've gotta come up w/ a 3 ad campaign. All the ads have to relate or have one theme (i.e. the ipod ads where you see the ipod is highlighted and the person is just a black image w/ a single bright color background)

Posted by: cbenitah Oct 13 2006, 01:49 AM

I can see your train of thoughts there..

As for the moon, stay away from glows.. they are not looked at as a good design touch, just an advice..

Yes, divide the canvas into three portions and lay it out so you have the same amount of info in each part. remember white space is important for the eye and counts as a part of the whole, you dont have to put something into all the three parts (not all the way up if that makes sense)

thumbnails can be more than brainstorming.. make quick sketches and see what you come up with, we have to do 50-100 different ones for class...

As for ipod, they use color as their thread. colorful backgrounds and white ipod, not much text, which is important for a billboard, unless you are driving my car on the highway you won't have time to read the text.. If I were you I would make it suddle, a white background with just the car, maybe even just the wheel (or similar part) and something that indicates your "sheap idea"

Posted by: So.Cal.914 Oct 13 2006, 02:07 AM

Isn't calling it a sheep putting into the flock with all the other cars?

Thats one bad lookin little car and a wolf would pray on the sheep.

Just a thought.

Posted by: dlo914 Oct 13 2006, 02:13 AM

surprisingly i barely started using photoshop. In the past i would just use Microsoft Paint & Irfanview to alter and create images. The shirts ive done in the past were done w/ those two programs. But yeah my favorite tool on PS is the stamp tool. I actually prefer PS over Illustrator.

Posted by: cbenitah Oct 13 2006, 02:17 AM

Here is what I was trying to say.. Made it little quick, but maybe you get my idea of being suddle.. you could do a much better job if you spend some time on it.. Just an idea...

Hope it helps,

(Don't pay attention to the typography, just a place holder, didnt take the time to find your font)


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Posted by: dlo914 Oct 13 2006, 02:29 AM

that's more than clear much thanks! i had a friend tell me to do the same thing but i didnt know how to put it.

Posted by: dlo914 Oct 13 2006, 02:30 AM

took your idea to use a white background:


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Posted by: dlo914 Oct 13 2006, 02:31 AM

my take on this one to bring in the sheepness:


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Posted by: cbenitah Oct 13 2006, 02:32 AM

didnt know how to put it or make it? mine isnt very good, but it could be done good.. you could go in and make the sheep skin peal off into a gti.. and then form your campaign around that.. it could be a wolf on the othe side too..

just trying to get you working over there

Posted by: dlo914 Oct 13 2006, 02:34 AM

not that experienced w/ PS...wish i knew how to make a peeling effect or the unwrapping effect. THANKS ALOT though...this has gotten my creative juices going again, if only it wasnt 1:30am PST.

Posted by: cbenitah Oct 13 2006, 02:35 AM

Be careful now.. I like the way you are thinking about it but it must make more sense.. a sheep bigger than the git isnt a good idea, then it will make the car tiny..

shadows are important.. your car on white is flying in the air.. my shadow wasnt very good but its grounded..

Posted by: dlo914 Oct 13 2006, 02:36 AM

all these posts...got AIM? im me at aznSEguy

Posted by: cbenitah Oct 13 2006, 02:38 AM

its the same time just south of you.. working on an ad for my class in the morning.. but i have Miracle Grow to work with. not so much fun.

Glad I could help out. good luck and dont forget to show the finished product..

Its not that hard.. Search tutorials on google, or something similar.. its out there for you to grab..

Posted by: TINCAN914 Oct 13 2006, 06:27 AM

This was the idea I was thinking of. Can you wrap the car in a sheep wool, with a zipper on the top of the car and the front end protruding (sp) through it? Keeps with the wolf in sheeps clothing idea.. just a thought.

Posted by: So.Cal.914 Oct 13 2006, 10:21 AM

I don't get it, the GTI is like the sport model and they have modeled it to look

sporty. It doesn't look like a sheep, a sheep is a passive stupid animal and as

VW I would not want my sport model being compaired to a passive stupid animal.

IMHO you are heading in the wrong direction. I mentioned this last night, I will

say it just one time and shut up. Wolf it brings to mind a fierce, swift, and

and powerful animal praying on the weak and unexpecting. Does it really look

like a sheep to you.

Posted by: Aaron Cox Oct 13 2006, 10:37 AM

wolf in sheeps clothing - stealthful, and powerful, but hiding amongst its prey....

Posted by: So.Cal.914 Oct 13 2006, 11:22 AM

I get what he is saying Aaron but did VW make it look stealthful and like it could

hide amongst it's pray. With those rims and airdam, foglights it looks like it

would $hit fire and lay rubber. But what do I know.

Posted by: Aaron Cox Oct 13 2006, 11:27 AM

ok... so Dlorider's motto may not fit 100%....

car looks tame but is a beast? but you have some good points paul

Posted by: dlo914 Oct 13 2006, 11:31 AM

where i came upon the term:


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Posted by: dlo914 Oct 13 2006, 11:32 AM

further down the page:


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Posted by: So.Cal.914 Oct 13 2006, 12:55 PM

OK Pocket Rocket fit's and if you read the line below what you hi-lighted it

basicly says -We would not say that it wears sheeps threads.... Even they

stepped back from the Wolf in sheeps clothing approach.

Posted by: dlo914 Oct 13 2006, 01:55 PM

k, imma go eat something. i'll come back w/ more ideas. i'm considering all options.

Posted by: So.Cal.914 Oct 13 2006, 03:10 PM

This is no contest, I won't win anything I am just trying to help. In this case

you can tell me to fuch myself and I won't take offense. My brother in laws

Mercedes S 600 is a wolf in sheep's clothing. Looks like any other Benz, four door

but with the 12 cylinder it is a fuchin rocket ship.

Posted by: slacy Oct 13 2006, 06:38 PM

You guys know that the Golfs (i.e. GTi/GTI/Rabbit) were all made in Wolfsburg, right? (Until production moved to Mexico).

VW has had a fascination with the "Wolf" thing for a long time. Search around for "Wolfsburg edition" which is a designation of their "special editions". The old VW bug's had a http://images.google.com/images?svnum=10&hl=en&lr=&q=wolfsburg+crest&btnG=Search in their steering wheel as well.

Maybe you could incorporate some of that old imagery? I like the wolf and the castle...

Posted by: So.Cal.914 Oct 13 2006, 06:47 PM

The "Old" bugs had a wolfsburg crest on the lower part of the front hood. Both

my 55 and 57 had one, the 55 had one in 5 colors.

Posted by: dlo914 Oct 13 2006, 06:58 PM

yeah i was thinking about that idea and began looking up images of the wolfsburg badge. Unfortunately the wolf looks more like a cat than a wolf.

Posted by: So.Cal.914 Oct 13 2006, 09:35 PM

GTI


" You'll get more Pussy in a Wolf"




never mind

Posted by: dlo914 Oct 13 2006, 09:38 PM

haha (out the door to purchase me a GTi) :::whoosh:::

Posted by: dlo914 Oct 13 2006, 11:56 PM

new suggested idea from KaptKaos and i put his idea to life


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Posted by: So.Cal.914 Oct 14 2006, 12:10 AM

I like it.

Posted by: dlo914 Oct 14 2006, 01:04 AM

i think im gonna go w/ this theme "a tortoise's worse nightmare"

Posted by: cbenitah Oct 14 2006, 02:18 AM

Not to take away from your idea, but remember that you don't need to complicate it, your first ad looks better than the turtle one.. Layout wise, since now you have all these elements "floatingaround" remeber what I said yesterday about grounding your objects

Posted by: dlo914 Oct 14 2006, 04:08 PM

i'll try to incorporate shadows.

Posted by: dlo914 Oct 19 2006, 11:37 AM

new one:


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