 Scented Kumhos, The end of the world as we know it |
|
|
|
Porsche, and the Porsche crest are registered trademarks of Dr. Ing. h.c. F. Porsche AG.
This site is not affiliated with Porsche in any way. Its only purpose is to provide an online forum for car enthusiasts. All other trademarks are property of their respective owners. |
|
|
| BenNC |
 Jan 21 2007, 10:59 AM
Post
#1
|
|
Member  Group: Members Posts: 140 Joined: 7-February 03 From: Cary, NC Member No.: 267  |
Just heard about this on NPR
2006 Press Releases KUMHO Introduces World’s First “Aroma Tire” For Select Passenger Vehicles U.S. market will carry limited lavender tires, and later, orange and jasmine scents KUMHO Tire USA...December 21, 2006...announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. The project is the “fruition” of more than a year’s worth of research and development to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine. Visitors to www.kumhotireusa.com can find the nearest Discount Tire store or TireRack.com will ship them for installation. ESCTA DX Lavender Scent According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus. In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands. Ride comfort is maintained throughout the life of the tire through the use of tread elements designed to provide uniform linear stiffness. Optimized pitch sequence and variable pitch lengths help minimize noise, while a straight center rib provides high-speed stability. The DX features four wide grooves that help evacuate water, while a silica compound improves all-weather performance and wet traction. High tensile steel belts and a jointless nylon cap ply also help improve noise, ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance. The ECSTA DX Aroma tire will be sold through Discount Tire stores and TireRack.com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer. |
   |
 
|
  |
Replies(1 - 11)
| KaptKaos |
Jan 21 2007, 11:24 AM
Post
#2
|
|
Family Group: Members Posts: 4,009 Joined: 23-April 03 From: Near Wausau Member No.: 607 Region Association: Upper MidWest |
These on a set of Ronal Bear rims would be sweet!
|
|
|
|
| ClayPerrine |
Jan 21 2007, 11:33 AM
Post
#3
|
|
Life's been good to me so far..... Group: Admin Posts: 15,503 Joined: 11-September 03 From: Hurst, TX. Member No.: 1,143 Region Association: NineFourteenerVille 
|
They need one that smells like a Daisy to put on the Daisy rims!
(IMG:style_emoticons/default/barf.gif) |
|
|
|
| Trekkor |
Jan 21 2007, 12:14 PM
Post
#4
|
|
I do things... Group: Members Posts: 7,809 Joined: 2-December 03 From: Napa, Ca Member No.: 1,413 Region Association: Northern California |
I hope they make 710's that smell like roast prime rib or pizza. Maybe beer, garlic fries or bratwurst with sauerkraut. (IMG:style_emoticons/default/ph34r.gif)
KT |
|
|
|
| Brew |
Jan 21 2007, 12:42 PM
Post
#5
|
|
That's Captain Moron to you! Group: Members Posts: 391 Joined: 5-August 05 From: Colorado Springs Member No.: 4,546 |
Who's the marketing genius that thought this up? (IMG:style_emoticons/default/WTF.gif) (IMG:style_emoticons/default/rolleyes.gif)
|
|
|
|
| scotty b |
Jan 21 2007, 12:51 PM
Post
#6
|
|
rust free you say ? Group: Members Posts: 16,375 Joined: 7-January 05 From: richmond, Va. Member No.: 3,419 Region Association: None |
QUOTE(Brew @ Jan 21 2007, 10:42 AM)  Who's the marketing genius that thought this up? (IMG:style_emoticons/default/WTF.gif) (IMG:style_emoticons/default/rolleyes.gif) Probably some doofus with a 911 (IMG:style_emoticons/default/poke.gif) |
|
|
|
| JPB |
Jan 21 2007, 07:18 PM
Post
#7
|
|
The Crimson Rocket smiles in your general direction. Group: Members Posts: 2,927 Joined: 12-November 05 From: Tapmahamock, Va. Member No.: 5,107 |
Oh ya, well I'm gonna market a set of of of yokohamas with the pheromones needed to attract Swedish chics and hot babes of such. We will call it, TESTOSTERUS XXX!!! (IMG:style_emoticons/default/beer.gif)
|
|
|
|
| scotty b |
Jan 21 2007, 07:21 PM
Post
#8
|
|
rust free you say ? Group: Members Posts: 16,375 Joined: 7-January 05 From: richmond, Va. Member No.: 3,419 Region Association: None |
QUOTE(JPB @ Jan 21 2007, 05:18 PM) Oh ya, well I'm gonna market a set of of of yokohamas with the pheromones needed to attract Swedish chics and hot babes of such. We will call it, TESTOSTERUS XXX!!! (IMG:style_emoticons/default/beer.gif) Please put me on the waiting list (IMG:style_emoticons/default/smile.gif) You can also put me on the list for the "hot German, hot spanish, as well as the hot Japanese and hot Korean lists". I have enough cars to support all groups, just need to get a couple more road werthy (IMG:style_emoticons/default/unsure.gif) Damn I'm lonely (IMG:style_emoticons/default/sad.gif) |
|
|
|
| PinetreePorsche |
Jan 21 2007, 09:43 PM
Post
#9
|
|
Member Group: Members Posts: 235 Joined: 14-November 05 From: Falls Church, VA Member No.: 5,124 |
So if we burn a lot of rubber doing donuts, the whole place gets stunk up! Lets go back to the 20th c.
|
|
|
|
| Trekkor |
Jan 22 2007, 12:32 AM
Post
#10
|
|
I do things... Group: Members Posts: 7,809 Joined: 2-December 03 From: Napa, Ca Member No.: 1,413 Region Association: Northern California |
If you do donuts, it's possible the area may actually smell like *donuts*.
(IMG:style_emoticons/default/chowtime.gif) KT |
|
|
|
| eeyore |
Jan 22 2007, 01:24 AM
Post
#11
|
|
Senior Member Group: Members Posts: 889 Joined: 8-January 04 From: meridian, id Member No.: 1,533 Region Association: None |
So the target audience for the Ecsta DX is female consumers. What about the pacifier chewing, swim goggles wearing, glow-stick waving kids? Are they the target consumer for the Ecsta C?
|
|
|
|
| blitZ |
Jan 22 2007, 08:51 AM
Post
#12
|
|
Beer please... Group: Members Posts: 2,223 Joined: 31-August 05 From: Lawrenceville, GA Member No.: 4,719 Region Association: South East States |
So you're supposed to hang one from your rear view mirror??
|
|
|
|
|
1 User(s) are reading this topic (1 Guests and 0 Anonymous Users)
0 Members:
|
Lo-Fi Version | Time is now: 2nd June 2024 - 02:56 AM |
Invision Power Board
v9.1.4 © 2024 IPS, Inc.