SCCA G Prepared 914, How does a person get more sponsors? |
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SCCA G Prepared 914, How does a person get more sponsors? |
PeeGreen 914 |
Aug 1 2010, 10:46 AM
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#1
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Just when you think you're done...wait, there is more..lol Group: Members Posts: 10,219 Joined: 21-September 06 From: Seattle, WA... actually Everett Member No.: 6,884 Region Association: Pacific Northwest |
So I have the go ahead to build my GP 914 to take to the SCCA Nationals next year. I landed a big sponsor who is going to help pay for a good deal of the stuff I need but would love to find more sponsors. I am building the car from scratch so I will need everything. Anyone have any experience in this or want to help me out?
I will be campaigning this 914 all the way to the National event and I believe we have the talent to take 1st and 2nd in the class. I have the advice of a few great mechanics and even one who has built a national winning 914. Any and all advice is also aprieciated. |
ArtechnikA |
Aug 1 2010, 11:40 AM
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#2
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rich herzog Group: Members Posts: 7,390 Joined: 4-April 03 From: Salted Roads, PA Member No.: 513 Region Association: None |
Step One: Win a bunch of races...
There's actually a pretty good section on 'turning pro' in Alan Johnson's "Driving In Competition." Don't take money from a sponsor whose products will slow you down. Don't take money from a sponsor you can't ethically endorse. Make a marketing plan. Show that you have a professional product. Show the event schedule and the demographics. Show the sponsors how their money is an investment that will pay off in increased sales. |
PeeGreen 914 |
Aug 1 2010, 11:47 AM
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#3
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Just when you think you're done...wait, there is more..lol Group: Members Posts: 10,219 Joined: 21-September 06 From: Seattle, WA... actually Everett Member No.: 6,884 Region Association: Pacific Northwest |
Step One: Win a bunch of races... There's actually a pretty good section on 'turning pro' in Alan Johnson's "Driving In Competition." Don't take money from a sponsor whose products will slow you down. Don't take money from a sponsor you can't ethically endorse. Make a marketing plan. Show that you have a professional product. Show the event schedule and the demographics. Show the sponsors how their money is an investment that will pay off in increased sales. Wow, that's great advice (IMG:style_emoticons/default/smile.gif) Thanks. Autocross isn't the biggest dollar racing but it sure does have a lot of people who spend a good deal of money to do it. |
ArtechnikA |
Aug 1 2010, 12:27 PM
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#4
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rich herzog Group: Members Posts: 7,390 Joined: 4-April 03 From: Salted Roads, PA Member No.: 513 Region Association: None |
Autocross isn't the biggest dollar racing but it sure does have a lot of people who spend a good deal of money to do it. How much of that money ever leaves the circle? This is one reason why contingency money is so attractive - if you actually win, you get paid and the sponsor gets to show they backed a winner. If you don't win, they still get the advertising but don't have to put out any cash. Tire Rack has a big presence because mile for mile, autocrossers undoubtedly buy more rubber than anyone else. You're probably not going to sell a lot of Porsches based on how well a 914 can do, so the Porsche dealer circle is not a prime candidate. If you're selling to people within the autocross circle - what do they buy? In addition to the strictly car-related stuff, they buy services. Travel stuff. Motel rooms. Fast food (a motorsports tie-in if ever I saw one, and not for nothing has Burger King got a deal with Tony Stewart...). It's going to be hard to hit up the big motorsports suppliers (i.e. the Summits and the Pegasuses) without a championship, which is why Step One is Win A Lot. But there are a lot of 'second-tier' suppliers. There's a big trailer supply company in Delaware. I need to buy a bunch of trailer stuff myself - send me a press kit, and I'll drop it off. Why would they be interested in you? They have a web site and an 800 number - they already market to the whole country whether they know it or not. It's your job to make sure they know it ;-) |
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