Stupid things said in P-car ads Options

[JeffBowlsby]

The point of this thread is to constructively poke fun at P-car advertisers that describe their cars for sale to avoid communication that may be misleading and ineffective, whether intentional or not. Its to get folks to think about the content of their ads and what they are trying to convey and how they convey that, so buyers will correctly and intuitively understand the ad and not be misled or bogged down in unimportant detail. The old 'what I said is not what you heard' dilemma. Best to just clearly state facts and not flower the ad up with all sorts of puffery or unimportant information for a buyer to make a decision - as the buyer will read it.

"This Porsche ...was built in 19__ and delivered to the first owner."
--> Why does stating this fact make anyone want to buy your car?

"This Porsche ...is equipped with a [color name] paint with traces of use."
--> its a used car...

"It has ... an adjustable front and rear suspension"
--> Don't all cars have these?

"This particular 914 left the factory fitted with the uprated 2-liter version of Volkswagen’s trusty four-cylinder “boxer” motor, which was introduced as the model’s top-of-the-range engine following the discontinuation of Porsche’s 914/6 in 1972. It offered an additional 15 bhp over its 1.8-liter sibling and 20 bhp over the standard 1.7-liter car, whilst 1973 saw improvements to the 914’s much-criticized gear change, with later models such as this benefitting from the superior “side-shift” mechanism which greatly simplified actuation."
--> Whew...gasp...take a breath... 'actuation'...huh?

[Unobtanium-inc]

Favorite ad of all time, "Goes like Stink!"