editing new 914 catalog, I'm here on a sunday! Options

[dr914@autoatlanta.com]

just wanted to let everyone know that we are here sunday diligently editing this new 914 catalog! What a chore! Putting the prices in the catalog is the MOST time consuming!

[lotus_65]

current printing technology can resolve that issue, skip.

generally, catalogs are printed in 4 colors; cyan, magenta, yellow and black. these 4 colors are needed to reproduce the color images.
catalogs prices are usually in black, and printed with the description text and images on 1 print station. this works well with catalogs that rotate stock a lot.
in a case where there is not a lot of changes in the stock it's possible to run a 5th color "second hit" of black for more "fluid" information. there is some added expense, but lots of advantages especially now that the industry is almost completely digital. i'll save the dissertation here, but trust me, the upside wins for many.

only 1 example would be to run out 4x your subscriptions and spool them back on the roll. imprint the current issue prices (black only) and reserve the remainder. then you have 3 issues worth of "1-color runs" that are WAY cheaper. do this only for the guts, and keep "new product" sections at the beginning, end, or if your catalog staples in the center, put it there.

i can't say that performance products produces their catalogs that way, but it shows every indication of it.
cb performance also does the seperate price list. it just looks old school and cheap to me, but maybe that's because i have a background in the industry.