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> Stupid things said in P-car ads
JeffBowlsby
post Aug 12 2019, 05:44 PM
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The point of this thread is to constructively poke fun at P-car advertisers that describe their cars for sale to avoid communication that may be misleading and ineffective, whether intentional or not. Its to get folks to think about the content of their ads and what they are trying to convey and how they convey that, so buyers will correctly and intuitively understand the ad and not be misled or bogged down in unimportant detail. The old 'what I said is not what you heard' dilemma. Best to just clearly state facts and not flower the ad up with all sorts of puffery or unimportant information for a buyer to make a decision - as the buyer will read it.

"This Porsche ...was built in 19__ and delivered to the first owner."
--> Why does stating this fact make anyone want to buy your car?

"This Porsche ...is equipped with a [color name] paint with traces of use."
--> its a used car...

"It has ... an adjustable front and rear suspension"
--> Don't all cars have these?

"This particular 914 left the factory fitted with the uprated 2-liter version of Volkswagen’s trusty four-cylinder “boxer” motor, which was introduced as the model’s top-of-the-range engine following the discontinuation of Porsche’s 914/6 in 1972. It offered an additional 15 bhp over its 1.8-liter sibling and 20 bhp over the standard 1.7-liter car, whilst 1973 saw improvements to the 914’s much-criticized gear change, with later models such as this benefitting from the superior “side-shift” mechanism which greatly simplified actuation."
--> Whew...gasp...take a breath... 'actuation'...huh?
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Posts in this topic
JeffBowlsby   Stupid things said in P-car ads   Aug 12 2019, 05:44 PM
Superhawk996   My personal favorite: $X dollars invested, a...   Aug 12 2019, 06:12 PM
gereed75   Not 914 but back in the day when I was in a dealer...   Aug 12 2019, 06:15 PM
Superhawk996   Not 914 but back in the day when I was in a deale...   Aug 12 2019, 06:20 PM
fixer34   My personal favorite is when they spend the first ...   Aug 12 2019, 06:18 PM
dlee6204   My personal favorite is when they spend the first...   Aug 12 2019, 06:27 PM
gereed75   No superhawk, didn’t think of it but that is fun...   Aug 12 2019, 06:38 PM
Superhawk996   No superhawk, didn’t think of it but that is fu...   Aug 12 2019, 06:59 PM
80’s old school   “Rust free”... ha! There are 914’s that...   Aug 12 2019, 06:41 PM
Superhawk996   :agree: Even when restored, still probably not r...   Aug 12 2019, 06:57 PM
Unobtanium-inc   :agree: Even when restored, still probably not ...   Aug 13 2019, 08:44 AM
mepstein   :agree: Even when restored, still probably not...   Aug 13 2019, 09:29 AM
914werke   Even when restored, still probably not rust free...   Aug 12 2019, 09:17 PM
pploco   Not 914 related, but I frequent NASIOC for Subaru ...   Aug 12 2019, 10:04 PM
cuddy_k   My favorite is "ran when parked". As if ...   Aug 12 2019, 10:36 PM
80’s old school   Or maybe not necessarily 914’s.... “just need...   Aug 12 2019, 10:43 PM
JeffBowlsby   Some get too zealous: "Excellent Restoration...   Aug 12 2019, 10:55 PM
Valy   "Previously owned by a San Francisco lawyer....   Aug 13 2019, 03:37 PM
VegasRacer   I still remember an ad from my college days: the s...   Aug 13 2019, 09:28 PM
Unobtanium-inc   Favorite ad of all time, "Goes like Stink...   Aug 13 2019, 09:40 PM
JeffBowlsby   "The maintenance was always performed on time...   Aug 13 2019, 10:51 PM
JeffBowlsby   And this gem: People...check your spelling or los...   Aug 13 2019, 10:54 PM
ClayPerrine   And this gem: People...check your spelling or lo...   Aug 14 2019, 06:42 AM
rhodyguy   That was a difficult read Jeff. I would pass on th...   Aug 14 2019, 08:08 AM
orthobiz   Leather interior Convertible 5 speed Paul   Aug 16 2019, 11:56 AM


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- Lo-Fi Version Time is now: 19th August 2019 - 08:42 AM