Stupid things said in P-car ads |
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Stupid things said in P-car ads |
JeffBowlsby |
Aug 12 2019, 05:44 PM
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#1
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914 Wiring Harnesses Group: Members Posts: 8,439 Joined: 7-January 03 From: San Ramon CA Member No.: 104 Region Association: None |
The point of this thread is to constructively poke fun at P-car advertisers that describe their cars for sale to avoid communication that may be misleading and ineffective, whether intentional or not. Its to get folks to think about the content of their ads and what they are trying to convey and how they convey that, so buyers will correctly and intuitively understand the ad and not be misled or bogged down in unimportant detail. The old 'what I said is not what you heard' dilemma. Best to just clearly state facts and not flower the ad up with all sorts of puffery or unimportant information for a buyer to make a decision - as the buyer will read it.
"This Porsche ...was built in 19__ and delivered to the first owner." --> Why does stating this fact make anyone want to buy your car? "This Porsche ...is equipped with a [color name] paint with traces of use." --> its a used car... "It has ... an adjustable front and rear suspension" --> Don't all cars have these? "This particular 914 left the factory fitted with the uprated 2-liter version of Volkswagen’s trusty four-cylinder “boxer” motor, which was introduced as the model’s top-of-the-range engine following the discontinuation of Porsche’s 914/6 in 1972. It offered an additional 15 bhp over its 1.8-liter sibling and 20 bhp over the standard 1.7-liter car, whilst 1973 saw improvements to the 914’s much-criticized gear change, with later models such as this benefitting from the superior “side-shift” mechanism which greatly simplified actuation." --> Whew...gasp...take a breath... 'actuation'...huh? |
JeffBowlsby |
Aug 12 2019, 10:55 PM
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#2
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914 Wiring Harnesses Group: Members Posts: 8,439 Joined: 7-January 03 From: San Ramon CA Member No.: 104 Region Association: None |
Some get too zealous:
"Excellent Restoration Candidate !" --> Meaning this tub is beat, tired, not all there, everything wrong with it is the POs fault, and I am tired of working on it. Pay me money to inherit my problem... "This P-car is best described as a very straight and honest, example" --> Tell me, clearly, what makes a car 'honest'? "The underside is functionally solid" --> Meaning it has not potato chipped yet or it is recently repaired with unistrut and fiberglass. "Recently replaced - valve cover gaskets, filter, oil and 3 pushrod tubes/Orings, master cylinder, passenger door, pads/rotors, and shifter bushings. Underbody steam cleaned." --> Meaning, car had massive oil and brake fluid leaks, brakes were worn out, door was either damaged or rusted beyond usefulness and first gear may be worn out. No need to give special mention about what we expect to be your routine maintenance so why do you mention these things? They do not add value. |
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