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> Press Releases / Advertising
Rusty
post May 28 2009, 08:21 PM
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A few suggested guidelines from experience...

1. All press releases need to speak with ONE VOICE. To me, it doesn't matter who that voice is, but only one person needs to be authorized to release information from the Ramble Team. Establish an official email address for that voice.

2. Nothing negative. Ever. All struggles / problems are kept in-team. People pay a lot of money to attend these events, and if possible they should be drama free.

3. One person speaks to advertisers, unless other specific arrangements are made. This reduces overall confusion and puts our best foot forward.

4. Establish expectations for advertisers up front, before we speak to any vendors. If they donate door prizes, what should they get? Two of levels of support isn't a bad thing because it can bring in a couple of top-tier sponsors.

5. Coordinate press releases among the various 914 forums. We present the most professional front when we control information. We avoid rumors by posting updates to all forums at the same time. (Realize, not all forums are "Ramble" friendly - 'nuff said.)


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