QUOTE(number6 @ Dec 13 2009, 11:52 PM)

QUOTE(Thomas J Bliznik @ Dec 13 2009, 06:58 PM)

Word of mouth spread around by 914-world will fill your shop.
That's the sort of scenario that would scare the bejeebers out of most bodyshop owners!
I wish you all the best, Scotty. There's definitely a void in the niche you're filling. I wish there was someone like you in my area.
Rick is a wise man with his words of advice - I wish someone had shared the same wisdom with me when I first travelled down the entrepreneurial road!
Keep your overhead low. Treat your customers well. Treat your employees even better. Pay yourself. Have a real contingency plan...and a contingency plan to the contingency plan. Sell benefits, not features. Read <Purple Cow> (because traditional marketing no longer works!). Focus your time and energy on your areas of brilliance, where you get energy, produce extraordinary results, and make money. Hire someone complementary to you to be your office manager/personal assistant, to take care of all the things you should not be doing (though keep an eye on the finances!). Never pick up the phone when you are not in the right mood. And if you must turn away a customer, try to point him in the right direction. And remember: Every obstacle is an opportunity in disguise! This mindset will help you see solutions when challenges present themselves - and they will! These are the core lessons that have served me well over the years - perhaps they can serve you, too.
Here's wishing you all the best!
-duc
I agree with alot of this. A couple cautions and a couple personal stories. I had 6 full time guys working for me plus an office manager.
Never let any office help near your check book. This cost me dearly.
Start a P.O. system, Number every job, never deviate from this. I lost thousands of dollars to a very slick con man I had working in my office. He was working on opening his own shop. He ordered parts and shop supplies and walked them out the back door for about a year before Sandy caught the discrepency.
The guy would order parts and make purchases and hide the bills when the mail came until they were like 90 over. Sandy would call me asking what the purchase was 90+ days ago...

After an ass chewing session she would pay the bill.
I gave him a second chance and he brought his dads car in the shop over the weekend, fixed a key scratch down both sides I'm sure he did himself, and collected the check and cashed it. I normally wouldn't care but the check was made out to my shop. I would get nailed for the taxes!
I when fired him I went to his house and collected about 1500.00 in shop supplies. The guy had balls enough to try to collect un-employment insurance...

ya right.
Every guy I had had serious baggage. Be a nice guy but never cross the employee/employer relationship. It sounds harsh but employees are tools. Only rent the use of a tool when you can't possible handle any more work yourself.
Resist hiring guys and paying them cash. you will open up a can of whoopass on your self you will never forget.
Remember you just crossed a threshold here from being the best of the best in bodymen to a new business owner. Time to re-invent yourself.
Good luck.