Okay. I have criticism. If I did not know you and the work that you do, and found your shop online, I would
not come to see you. Remember, a person can go a lot of places to have their car painted - and they can get them painted way cheaper then what they will get from you. This sounds hokey and cliche, but you are selling dreams, not paint and bodywork.
1) Don't insult your customers (potential and current) on your intro page.
QUOTE
While I appreciate the \"modern\" hot rods, my true interest lies in the period correct customs. The traditional customs. The level of fit and finish, unmistakible So-Cal style. The brotherhood was something I never found on the East Coast."
Well, then I will take my car to someone who "gets it." I know what you are saying, but there are better ways to say it.
2) The watermarks are distracting in the pictures. Your brand is right above them. You do not want folks trying to figure out what the watermark is, you want them to see how flawless the paint is. If you are worried about someone stealing your images, make your signature smaller, easier to see, and out of the way of the subject of the image. Example:
IMAGE huge! So I took it down. Even if you have them set to draw small on the screen, you are still loading all that image and it makes your site very slow.
Can't see a well detailed engine. The huge watermark makes it look dirty and rusty. And when you realize its a watermark, you are no longer looking at the engine, but trying to read the watermark.
3) How are "Custom Jobs" different then "Projects"? Each owner is going to bring you a car with his own unique vision, or is going to be bringing you his car hoping that YOU will be helping him find a unique vision. Even if the majority of the work that you do is wrote and boring, to your customer it is fresh and exciting.
4) You need to show more completed work. Artsy pictures of 356 hoods are nice, but a lot of guys, even car guys, are not going to know what it is they are looking at.
5) Don't show pictures that are "before" type pictures unless you have a clear "after" type picture that is bigger and better. First image of your main page is a 914 tub. Clearly a before. But we don't get to see the after, and that is not what you want customers to be thinking about.
Gotta go. Please take my comments int he spirit that they were given.
Zach