I've noticed on a number of Porsches this sticker, what was the history behind it? Was it from Atlantic Richfield gas? What were the years this was used?
Thanks

The 'Pegasus' ?

Not ARCO - Mobil. Even then fairly involved with motorsport.

Actual 'contemporary' use predates even me, so I'd speculate that there was contingency money then, as now. You place well and display the sticker, you get some money from the sponsor. Sometimes it is a requirement of the event sponsor that a small advertisement be displayed.

Yeah, Mobil Oil & you can get them today, so hard to date that, but the Pegasus can be seen at least into the 1940's vintage gas-mabilia.

Tom Geismar of the design firm Chermayeff & Geismar designed the current Mobil identity in 1966 and separated the pegasus from the name of the company in the logo, though the pegasus mostly in its original form is still used separately even today (I think) on the white circle that is attached to the building.

Mobil Logo 1901-1955


1955-1964


1966-present

I bought a pair ( Left/right) from Mike Z at the Ventura Show several years ago. Pretty cool looking

I have a set on my car, one on each panel...

I like em. I had them on my car until I went nuts wuth the martini crap. I have set on the speedster replica as well.

I asked same question at Monterey Historics years ago.. The story I heard was it meant free Mobil racing fuel for you at track if you displayed the Pegasus. Many tracks didnt use Mobil, but the sticker stayed anyway.

I think it has something to do with the origional PanAmerica carrera in Mexico.

1953 Porsche 550 Le Mans/La Carrera Panamerica Coupe

So it seems as though it was primarily used during the 50s?