2nd thought:
When you click on PMB's site, you should see a small video of street and track cars running in different scenarios. Intertwined within the videos would be short clips of Shea's Brake Porn (ie, S-B-P), thus causing the rational mind, or in 914World's case, Totally Irrational Minds to click Paypal immediately and increase his volume and backlog.
Of course - Eric, out of the softness of his heart would immediately swear to work with all site members and extend a kind-er discount...
Waaah -
Big E - Luv Ya Buddy