There is a story in this months Pano about the 918 testing at the ring and ripping off a lap of 6:57. This is about 45-50 seconds faster than today's fastest production cars.
This car is so expensive, I'm not sure what the marketing plan is in Zuffenhausen or even if there is one. I guess they figure if they build it there will be buyers. It all depends if the billionaires out there are car guys.
The 918 will cost the same as a Carrera GT, GT2, GT3, a Cayenne GTS, and a Panamera; roughly...the 918 price tag is $845,000; add a Cayman S to the list for the Weissach" package which drops the weight of the car 77 lbs. to 3,615 (wow that's a heavy sports car), or $929,000. (or 62 fully restored 914's)
Price and who could afford one aside, I think this car may be a game changer.