"How Porsche got its Crest"-- excerpts from Zipper Porsche newsletter circa 1988:
Max Hoffman, the man who was to become the most influential importer of European cars to America, bought three Porsches in the early 1950's. He was soon to sign on as Porsche's U.S. importer. His enthusiasm for the car helped to lay the groundwork for Porsche's success on this continent, and the idea he presented to Ferry Porsche over lunch one day was the beginning of one of Porsche's most famous distinguishing features---its crest.
On that afternoon in 1952, when Hoffman mentioned to Ferry Porsche that he believed cars should have emblems, Dr. Porsche immediately began to sketch one on a napkin. In his sketch were three elements: the name PORSCHE, the colors of Stuttgart and the German state of Baden- Wurttemburg, of which Stuttgart is capital.
He then suggested superimposing Stuttgart's prancing-horse coat of arms over the antlers and red and black stripes of Baden- Wurttemburg, with PORSCHE in bold letters across the top. The final design for the distinctive crest still used by Porsche today was done by freelance designer Erich Strenger. In striking contrast to the heraldic look of the crest is the high-tech PORSCHE logotype, also designed by Strenger. The classic combination of these elements gives the Porsche name a characteristic authority now reckognized the world over. And it all started on a table napkin !
Sorry for the long post...but That's history
der Falkon