From what you've shown the tub is in really great shape, so you have a good starting platform for whatever you want to do.
You've posed an impossible question to answer. Everyone's skills are different so 'cost effective' is a big variable depending on whether you're doing the work or hiring the work to be done. Performance enhancing is also variable depending on perspective. Some people are sensitive enough (or believe they are) to sense a performance change when putting in a new air filter. Some people like Cracker want a giant V8 behind them to 'enhance' performance.
Search the forum. Read build threads. And you will learn a lot about what's possible and for how much effort.
You will also get more constructive responses if you help people to understand what your end goal is. Cost effective enhancements also change depending on if you are racing, cruising, or canyon carving.
Welcome to the edge of the slippery slope.