I predict:
400 will respond in some manner or other
200 of whom will express interest in the product (the other 200 responses will be poor attempts at hummor - a few being sucessful)
140 of the 200 will say they are eager to buy
40 will call Brad twice a week for 3 months.
4 will acctually come through and pay up.
Eveybody will ask for a discount.
We are a dangerous target market and are to be feared.
-Ben M.