You need a 'lad' from the neighborhood to assist you - I would start by removing the grounding strap and cleaning and reattaching.
As to the firing (Carb or Injectors?) check on the spark first. The coil, points and perhaps other ignition parts can be damaged. Search web on "testing Ignition coil". This is pretty easy as to Good/Bad, however, some test OK and then do not perform properly.
However, to get going I would:
Check the plugs for firing
Check the plug wires
Inspect the cap and rotor (burn marks,etc)
Check the points (burn marks, etc.)
Hey, you got past one mystery, how many are left to go?
so I connected a jumper lead to the negative battery terminal and the engine and the starter sped up quite noticeably although not enough to fire up
I then ran a jump lead from the positive post on the starter to the positive to the battery, the starter remained at the increased speed but the engine didnt fire
suggesting a negative lead to battery problem
I also wonder about the non firing issue, could there be coil damage?
I swapped batteries over but to no effect and now have the better of the 2 on charge as it started to struggle.
I also tried the negative jumper on the starter itself to see if that was grounded, it ran at the improved speed but the doesnt sound to be any firing, I could take a plug out to see if there is a spark but I dont have a helper any more as the Mrs has fallen and broken her wrist