Steel-It
Several different formulations, but no mention of automotive use or use under another paint. Seems like it could be a good product to prime a bare stripped tub before painting, for extra corrosion protection..
But it also seems like they may just be playing off the term "stainless" for marketing.. maybe it's no help to have stainless bits in the paint? (zinc is reactive and sacrifices itself to protect other metals, stainless is not)
If it really works, it seems like it would be better than zinc primer because zinc eventually gets used up and stops protecting the steel.