OT- Selling Software Rant, "can i try before i buy" aka get it for free? Options

[JB 914]

RANT ON

Ok this has been bothering me for a long time. Why is it that people expect to get software for free? a "trial version" that they attempt to use forever?

I work for myself and develop medical practice management software. I feel i have a good niche solution. It's not for every doctor, but, it works as advertised, it's affordable and customizable.

If i go to a doctor i can't ask "Gee doc, tell you what. i'm just not sure how i'm going to feel about your consult. Why don't you give me a "trial consult" at no charge. I'll pester you with phone calls and emails over the next two weeks about your treatment/recommendations. If i like you, i'll make sure to tell all my friends" (IMG:style_emoticons/default/blink.gif)

there is a expectation in society that software is "free"

I'd be willing to bet that i have 2 times as many actual users vs. paid users. (IMG:style_emoticons/default/mad.gif)

I've done everything i can to protect the software without making it a total PITA to use/install.

Unfortunately some of my software is "add in" to existing software. Which leaves me (IMG:style_emoticons/default/sheeplove.gif) for users that want a 5 finger discount. (IMG:style_emoticons/default/mad.gif)

My experience is when a user asks for a "trial" they are simply asking for "free"

Users that say "If i like it, i'll tell all my friends". Translation: I don't want to pay.

Trial versions turn into "trial questions" and "trial customization"

RANT OFF

[Brando]

You test drive a car before you buy it, right?

Maybe you shouldn't give out free or trial software, but let them see an already working example? Maybe a loaner laptop with one lowly 'user' account for a week

[JB 914]

You test drive a car before you buy it, right?

Maybe you shouldn't give out free or trial software, but let them see an already working example? Maybe a loaner laptop with one lowly 'user' account for a week

i have many reference sites. we also do "live" demonstrations online. So, they can ask "how do i do......" and we show them. I consider that a "test drive". The get to ask what it can do and we show them live how it works.

Remember this is Medical Software. It has a specific market and usage. It's not "Super Registry Washer Plus" that basically seperates you from your $$$

When you test drive a car will the dealer let you use it for a month? Then if you like it you pay them? Plus you get to call the dealer and get them to help you program your XM Radio and program all the radio stations in for you. plus you get them to tweak a few other things. They do all that for free right?

Brando, when you gonna come drink this budweiser i'm saving for you? i've had it in the fridge for a few years now..... (IMG:style_emoticons/default/happy11.gif)

[Brando]

i have many reference sites. we also do "live" demonstrations online. So, they can ask "how do i do......" and we show them. I consider that a "test drive". The get to ask what it can do and we show them live how it works.

Remember this is Medical Software. It has a specific market and usage. It's not "Super Registry Washer Plus" that basically seperates you from your $$$

When you test drive a car will the dealer let you use it for a month? Then if you like it you pay them? Plus you get to call the dealer and get them to help you program your XM Radio and program all the radio stations in for you. plus you get them to tweak a few other things. They do all that for free right?

Brando, when you gonna come drink this budweiser i'm saving for you? i've had it in the fridge for a few years now..... (IMG:style_emoticons/default/happy11.gif)

Joe, I know your stuff is damn good... No doubt about it there. The test drive example is valid, and it looks from what you said that's what you already do. A car is a 1-day, maybe even just a 1-hour test. Why wouldn't that be enough? I understand wanting trial (free) software but... Why not a lease system? If they want to continue use after a set time they can start paying. If not, make the software dead. Also, is a cheap customer someone you want to work for? Surely there are clients already willing to pay you can field for. Do you want customers who squeek when they walk?

And no, stealerships won't do that for you. Know why? No money in it! Why should they offer a service or something like that for free when they could charge for it? Also, you have the option of financing or leasing a vehicle. Maybe you should consider different methods of service... Financing options.

Budweiser? You're a sick, sick man Joe. I think I just barfed up my jumbo jack lunch. (IMG:style_emoticons/default/icon8.gif)

[JB 914]

And no, stealerships won't do that for you. Know why? No money in it! Why should they offer a service or something like that for free when they could charge for it? Also, you have the option of financing or leasing a vehicle. Maybe you should consider different methods of service... Financing options.

Budweiser? You're a sick, sick man Joe. I think I just barfed up my jumbo jack lunch. (IMG:style_emoticons/default/icon8.gif)

you hit the nail on the head. Software is a service and i don't work for free. People seem to think it's a physical product when it's a customizable service.

I just really needed to vent. These things come in waves. the last week or so i've had a few of these "let me try it and i'll tell all my fellow doctors....."

I've done this for 12 years and when I hear that..... (IMG:style_emoticons/default/rolleyes.gif)


ususally that's the ones that use the most time and give the least return.

(IMG:style_emoticons/default/flag.gif)

I'll keep that Bud in the fridge for ya Brando. i promise to only use it for ice in my fish box. When i get back i always hose it off and put it back in the fridge. (IMG:style_emoticons/default/happy11.gif)

[dakotaewing]

And no, stealerships won't do that for you. Know why? No money in it! Why should they offer a service or something like that for free when they could charge for it? Also, you have the option of financing or leasing a vehicle. Maybe you should consider different methods of service... Financing options.

Budweiser? You're a sick, sick man Joe. I think I just barfed up my jumbo jack lunch. (IMG:style_emoticons/default/icon8.gif)

you hit the nail on the head. Software is a service and i don't work for free. People seem to think it's a physical product when it's a customizable service.

I just really needed to vent. These things come in waves. the last week or so i've had a few of these "let me try it and i'll tell all my fellow doctors....."

I've done this for 12 years and when I hear that..... (IMG:style_emoticons/default/rolleyes.gif)


ususally that's the ones that use the most time and give the least return.

(IMG:style_emoticons/default/flag.gif)

I'll keep that Bud in the fridge for ya Brando. i promise to only use it for ice in my fish box. When i get back i always hose it off and put it back in the fridge. (IMG:style_emoticons/default/happy11.gif)

Joe -
Anyone who has been self employed and provided a service has been in your shoes -
Hopefully you can figure out a way to limit the life of a trial version, and when someone tells you they will tell all their doctor friends, that's a great time to ask for their names and contact info...(referals) (IMG:style_emoticons/default/aktion035.gif)