 OT: Do you like this name? - Part II, Here we go again... |
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| McMark |
 Jan 2 2005, 05:33 AM
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#1
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914 Freak!  Group: Retired Admin Posts: 20,179 Joined: 13-March 03 From: Grand Rapids, MI Member No.: 419 Region Association: None  |
Same drill as before...
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| Steve Thacker |
Jan 2 2005, 05:57 AM
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#2
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UMMMPH Yea Baby Yea ! UMMMPH Group: Members Posts: 1,089 Joined: 8-January 03 From: Pickerington, Ohio Member No.: 113 Region Association: Upper MidWest |
I have to agree with a fellow poster. The name should be attached to your name somehow. It speaks volumes about you and your work. For the sake of playing a little I have tried my hand at this game.
To be honest, I'm even critiquing my own ideas as I spell them out (IMG:http://www.914world.com/bbs2/html/emoticons/biggrin.gif) Bernardi Classics (Drab) OR Restorations Unlimited (ZZZZzzzzz) OR Rust-O-rations Unlimited (just kidding) OR DeBernardi's Vintage Restorations (better) OR DeBernardi AutoSports LLC. ( jury is still out) OR DeBernardi Ltd. ( Getting warmer ) "Purveyors of German Auto Classics" or "Purveyors of German Classic Restorations" OR Exklusiv Restorations Inc. ( Nah... ) OR (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) Klassisch Konnections LLC. (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/wub.gif) "Purveyors of German Classic Auto Restorations" OK I'm tired..... (IMG:http://www.914world.com/bbs2/html/emoticons/laugh.gif) |
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| spare time toys |
Jan 2 2005, 06:20 AM
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#3
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hooked on grilling food. Group: Members Posts: 4,059 Joined: 3-April 04 From: West Plano Tx Member No.: 1,884 Region Association: Southwest Region |
What about Saint Bernardis' Creations We do dog gone good work (IMG:http://www.914world.com/bbs2/html/emoticons/smile.gif) |
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| GWN7 |
Jan 2 2005, 06:21 AM
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#4
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King of Road Trips Group: Members Posts: 6,280 Joined: 31-December 02 From: Winnipeg, MB, Canada Member No.: 56 Region Association: Northstar Region |
Put Automoblie in front of engine building and move your name to just below Steel, but centered, highlight your name in a darker color
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| Jeroen |
Jan 2 2005, 07:04 AM
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#5
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914 Guru Group: Members Posts: 7,887 Joined: 24-December 02 From: The Netherlands Member No.: 3 Region Association: Europe |
D e B e r n a r d i
Classic Restorations and Customs Your last name has a nice "exotic" ring to it, so exploit that (IMG:http://www.914world.com/bbs2/html/emoticons/biggrin.gif) |
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| jd74914 |
Jan 2 2005, 10:10 AM
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#6
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Its alive Group: Members Posts: 4,782 Joined: 16-February 04 From: CT Member No.: 1,659 Region Association: North East States |
(IMG:http://www.914world.com/bbs2/html/emoticons/agree.gif) Your name does have a ring to it. (IMG:http://www.914world.com/bbs2/html/emoticons/wink.gif) |
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| skline |
Jan 2 2005, 10:21 AM
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#7
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Born to Drive Group: Members Posts: 7,910 Joined: 26-December 02 From: Costa Mesa, CA Member No.: 17 Region Association: Southern California |
Yeah, good Italian name doing restorations on German cars. Go for it.
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| Rhodes71/914 |
Jan 2 2005, 10:26 AM
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#8
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Glacier Group: Members Posts: 1,374 Joined: 8-August 04 From: End of the Road, Alaska Member No.: 2,482 |
(IMG:http://www.914world.com/bbs2/html/emoticons/agree.gif)
I like the idea of using your name, it's unique and will look good along the lines of something like Jeroen said. |
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| rick 918-S |
Jan 2 2005, 11:14 AM
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#9
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Hey nice rack! -Celette Group: Members Posts: 20,506 Joined: 30-December 02 From: Now in Superior WI Member No.: 43 Region Association: Northstar Region 
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(IMG:http://www.914world.com/bbs2/html/emoticons/agree.gif) Memerable, easy to say, personal. My first business venture out of my garage was when I was 19 yrs. old. Small venture with a name recognition and personal service. I had cards printed. Rick's Custom Auto Body I only did street machine stuff, drag cars, bracket and 60's thru 80's show cars. Only worked in the summer. Winters I worked a ship yard for real money. (IMG:http://www.914world.com/bbs2/html/emoticons/laugh.gif) After two summers I got the cease and desist letter from the city. I purchased a big building and renamed the place. Northstarr Body & Paint I don't have a name like Tuttle, or James, or DE Bernardi so I needed something else that would ring. My other thought on the name thing at that point was I could grow to the point where I had a manager run the place and I could move on to other ventures. (no personal name on the shingle) So there are two schools of thought here. Do what werks for you. |
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| Allan |
Jan 2 2005, 11:36 AM
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#10
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Teenerless Weenie Group: Members Posts: 8,373 Joined: 5-July 04 From: Western Mesopotamia Member No.: 2,304 Region Association: Southern California |
Yep, keep your name and work from there. (IMG:http://www.914world.com/bbs2/html/emoticons/smile.gif)
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| Steve Thacker |
Jan 2 2005, 02:32 PM
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#11
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UMMMPH Yea Baby Yea ! UMMMPH Group: Members Posts: 1,089 Joined: 8-January 03 From: Pickerington, Ohio Member No.: 113 Region Association: Upper MidWest |
(IMG:http://www.914world.com/bbs2/html/emoticons/clap.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/clap.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/clap.gif) |
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| airsix |
Jan 2 2005, 03:29 PM
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#12
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I have bees in my epiglotis Group: Members Posts: 2,196 Joined: 7-February 03 From: Kennewick Man (E. WA State) Member No.: 266 |
I agree. In fact, if we were casting ballots that one right there gets my enthusiastic vote. I like your name and you need people to recognize the name. I make custom folding pocketknives for fun but a lot of guys have a serious career in it. The one constant among all the most sucessfull custom folder makers is an easily recognizable name associated with their product. Not an ambiguous corporate name - their OWN name. Who the heck is going to remember or seek out "Blue Mountain Cuttlery"? Nobody. But if a guy has a name like Jason Cutter, Johnny Stout, or Bob Loveless (examples of actual well known custom makers) and puts that name on his product people begin to associate the product with the maker. This, IMHO is the only way to truely develop a reputation in your field. Mark De Bernardi needs a reputation, not a company owned by him. People don't pay much attention to companies - they pay attention to other people. Another example would be custom choppers since that's so 'in' right now. Who in the freaking world is NOT going to remember a guy like Indian Larry. I mean, I can't forget him and I'm not even into bikes. Every person in the free-world knows who Jesse James is. I bet only a small percentage could tell you the name of his company. One last thing. When you put your name on your product, right then and there you move ahead of the competition because you say to the world "My name is Mark De Bernardi. This is my work, and I'm proud to put my name on it where you can all see it." To me it says that you are not afraid to be scrutinized which to me is a good indicator of a quality product. -Ben M. |
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| SirAndy |
Jan 2 2005, 03:46 PM
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#13
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Resident German Group: Admin Posts: 41,688 Joined: 21-January 03 From: Oakland, Kalifornia Member No.: 179 Region Association: Northern California |
(IMG:http://www.914world.com/bbs2/html/emoticons/agree.gif) use your name stupid! (IMG:http://www.914world.com/bbs2/html/emoticons/rolleyes.gif) Andy |
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| McMark |
Jan 2 2005, 04:23 PM
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#14
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914 Freak! Group: Retired Admin Posts: 20,179 Joined: 13-March 03 From: Grand Rapids, MI Member No.: 419 Region Association: None |
*sigh*
I've said my name all my life, so I've heard it a million times. I guess that's why I have been reluctant to use it. |
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| Carl |
Jan 2 2005, 04:33 PM
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#15
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Ummm ... what? Group: Members Posts: 781 Joined: 17-January 03 From: San Jose, CA Member No.: 163 Region Association: Northern California |
This is very good but it doesn't say what classics are restored or customized. It could be homes, furniture, whatever. Maybe change the bottom line to Auto Restorations and Customs? "Car" is shorter than "Auto" but it doesn't sound as elegant. To me, the word "Classic" isn't so necessary with "Restorations" there. I like Lawrences' idea with Vintage but, in an area with a lot of wine production, that may be confused with something to do with the wine industry. The use of your last name is a plus. |
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| tiim5 |
Jan 2 2005, 05:14 PM
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#16
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Member Group: Members Posts: 86 Joined: 13-March 04 From: Menlo Park CA Member No.: 1,791 |
Mark, forget my prior emails. I like Jeoren's suggestions. Like it or not, your name IS already "out there", it will only become more recognized as your business takes off, which it will in very short order.
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| McMark |
Jan 2 2005, 05:15 PM
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#17
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914 Freak! Group: Retired Admin Posts: 20,179 Joined: 13-March 03 From: Grand Rapids, MI Member No.: 419 Region Association: None |
I guess the question is, how dumbed down do I have to make it? I have to assume a certain level of previous information. If you have my card you probably know I work with cars. I don't plan on hiring a plane to drop them from the sky. Some people think, "the dumber the better". I feel that at a certain level I'll start to look stupid. I don't need to point out the obvious to people or I seem stupid.
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| spare time toys |
Jan 2 2005, 05:33 PM
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#18
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hooked on grilling food. Group: Members Posts: 4,059 Joined: 3-April 04 From: West Plano Tx Member No.: 1,884 Region Association: Southwest Region |
The only bad thing about using your name is if you get big and the share holders kick you out you can lose the rights to your name. Remember back when Boyd Codington was fat. He went public and got kicked out by the board (IMG:http://www.914world.com/bbs2/html/emoticons/finger.gif) . Probably for those dumb shirts he has on all the time. Thats why Boyds wheels had no conection with him for awhile. He may have bought his way back in but I think thats why its Codingtons garage now and not just Boyds.
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| Howard |
Jan 2 2005, 08:30 PM
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#19
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Incontin(g)ent Member Group: Benefactors Posts: 5,785 Joined: 24-July 03 From: Westlake Village, CA Member No.: 943 Region Association: None 
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(IMG:http://www.914world.com/bbs2/html/emoticons/agree.gif) Absolutely! You should always use your name. Unless your last name is Dranow (pronounced like the product). Then you use your first name (IMG:http://www.914world.com/bbs2/html/emoticons/biggrin.gif) |
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| Lou W |
Jan 2 2005, 09:08 PM
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#20
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"Here Kitty Kitty" my ass...... Group: Members Posts: 4,109 Joined: 9-May 04 From: Roseburg, OR. Member No.: 2,039 Region Association: Spain |
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