OT: Hwk for class, VW related Options

[dlo914]

So for "Introduction to Graphic Designs & Advertising" we just got assigned a new project to advertise a car and make a billboard ad campaign consisting of 4 ads total. I've done two so far. I'm going w/ the "Sheep in wolf's clothing" for the new VW GTi.

[dlo914]

and another idea i was toying around with (IMG:style_emoticons/default/biggrin.gif)

[dlo914]

3rd ad from the "Sheep in wolf's clothing" campaign:

[McMark]

HEY! I made a RoadGlue image too!! (IMG:style_emoticons/default/mueba.gif)

[dlo914]

HEY! I made a RoadGlue image too!! (IMG:style_emoticons/default/mueba.gif)

(IMG:style_emoticons/default/chairfall.gif) i like your's better, but i think im onto something w/ the "sheep in wolf's clothing" lets just hope my professor thinks the same. (IMG:style_emoticons/default/blink.gif)

[jd74914]

i like the one with the sheep (IMG:style_emoticons/default/clap56.gif)

[Tobra]

Favorite VW ad ever, she has a tat of a bunny there, just not that style
Front cover was the girls looking out the window

[dlo914]

ive seen that one before (IMG:style_emoticons/default/drooley.gif) VW ads are always very clever and fun.

[dlo914]

i redid the first ad:

[dlo914]

any suggestions that would go w/ the "sheep in wolf's clothing" theme? im pooped out of ideas (IMG:style_emoticons/default/yawn.gif)

[dlo914]

i love VW ads:
(IMG:http://www.autointell.com/News-2004/August-2004/August-2004-1/VW-Ad-sm.JPG)
(IMG:http://www.ciadvertising.org/student_account/spring_02/adv382j/ortega/howadv/vw.jpg)
or this VW commercial
not a real ad:

[dlo914]

touch up of the first one:

[cbenitah]

I like your idea, go further with it. Advertising is all about being out there but not to obvious. Right now your Layout is all over the place. Try to work off the grid. make a 3 colum grid and make it more balanced. its a little heavy to the right of the page. the VW logo doesnt have to be that big. a small suddle logo in the corner is fine. you are already showing of their car, no need to make it big. Were you making a bilboard or just a magazine ad? if its a billboard then its the wrong shape (IMG:style_emoticons/default/biggrin.gif)

Think less is more..

Thumbnails and Thumbnails.. That is the key. Easy to make changes and then lots to choose from.

Good Luck

[So.Cal.914]

I believe that the VW emblem is the moon, nice touch but maybe a little more halo

so I am not the only one that knows. (IMG:style_emoticons/default/biggrin.gif)

I think those VW's are more like a wolf in wolf's clothing compaired to my old 55 bug, and

the pig's would be running in fear.


Daniel Lo AKA D-Lo =)

They call me P-low and not because I am vertically challenged

[dlo914]

I like your idea, go further with it. Advertising is all about being out there but not to obvious. Right now your Layout is all over the place. Try to work off the grid. make a 3 colum grid and make it more balanced. its a little heavy to the right of the page. the VW logo doesnt have to be that big. a small suddle logo in the corner is fine. you are already showing of their car, no need to make it big. Were you making a bilboard or just a magazine ad? if its a billboard then its the wrong shape (IMG:style_emoticons/default/biggrin.gif)

Think less is more..

Thumbnails and Thumbnails.. That is the key. Easy to make changes and then lots to choose from.

Good Luck

Thanks! i do thumbnails while in class for just brainstorming. A grid, as in divide the canvas into 3 equal portions? I C how that would definitely help in my case. They're billboards, but billboards come in a variety of sizes other than the normal 12'x24'. Yup less is always more. The more you put into an ad the more distracting it becomes and the consumer doesnt read it right a way. Other than that i've gotta come up w/ a 3 ad campaign. All the ads have to relate or have one theme (i.e. the ipod ads where you see the ipod is highlighted and the person is just a black image w/ a single bright color background)

[cbenitah]

I can see your train of thoughts there..

As for the moon, stay away from glows.. they are not looked at as a good design touch, just an advice..

Yes, divide the canvas into three portions and lay it out so you have the same amount of info in each part. remember white space is important for the eye and counts as a part of the whole, you dont have to put something into all the three parts (not all the way up if that makes sense)

thumbnails can be more than brainstorming.. make quick sketches and see what you come up with, we have to do 50-100 different ones for class...

As for ipod, they use color as their thread. colorful backgrounds and white ipod, not much text, which is important for a billboard, unless you are driving my car on the highway you won't have time to read the text.. If I were you I would make it suddle, a white background with just the car, maybe even just the wheel (or similar part) and something that indicates your "sheap idea"

[So.Cal.914]

Isn't calling it a sheep putting into the flock with all the other cars?

Thats one bad lookin little car and a wolf would pray on the sheep.

Just a thought. (IMG:style_emoticons/default/burnout.gif)

[dlo914]

surprisingly i barely started using photoshop. In the past i would just use Microsoft Paint & Irfanview to alter and create images. The shirts ive done in the past were done w/ those two programs. But yeah my favorite tool on PS is the stamp tool. I actually prefer PS over Illustrator.

[cbenitah]

Here is what I was trying to say.. Made it little quick, but maybe you get my idea of being suddle.. you could do a much better job if you spend some time on it.. Just an idea...

Hope it helps,

(Don't pay attention to the typography, just a place holder, didnt take the time to find your font)

[dlo914]

Here is what I was trying to say.. Made it little quick, but maybe you get my idea of being suddle.. you could do a much better job if you spend some time on it.. Just an idea...

Hope it helps,

(Don't pay attention to the typography, just a place holder, didnt take the time to find your font)

that's more than clear (IMG:style_emoticons/default/clap56.gif) much thanks! i had a friend tell me to do the same thing but i didnt know how to put it.