QUOTE(Haudiosolutions @ Jan 22 2012, 07:12 AM)
I don't get how a 13-15.5 month backlog is viewed as positive. I would love an engine from you Jake but it's completely out of my price range which I'm sure put me outside your demographic in marketing. If i did decide to come off my savings account to the tune of 13k for a good turnkey motor, I would not be pleased about waiting a year and a half for a company to deliver on it when I paid top dollar. I understand the careful selection of parts and endless qc and testing. It just seems a bit excessive to toss in as bragging rights.
These days it takes 105 hours to design, machine, assemble and test one of our engines. This is up tremendously due to aging core components and a down hill spiral in the OEM based components that require meticulous preparation to achieve reliability, longevity and performance.
My current backlog is kept up to date weekly right on my website and very seldom does anyone expect it to be a faster process than what it is. its not a secret or surprise to my purchasers about our current backlogs. We never rush to accommodate those people- they can buy a lesser engine for less money and get it delivered more quickly from every single other company in the industry. The difference isn't just the engine, it is also the process and how the entire creation of the engine is handled to include post delivery support.
You will walk through our entire 30,000 square foot facility and will not find a single clock. No one here is paid to do their work "quickly". The day that haste doesn't make waste is the day when I will find it acceptable to turn an engine around in one week.
The other difference is I propose a strict delivery date for my purchasers based on the current backlog and their particular engine. I do this at the onset of the project and we deliver on time. Lots of companies these days will say "Yeah, I can have it done in 2 months, give me your money and lets get started"... The difference is they get the engine a year later and get lied to the entire time. One example can be found on my forums where someone was promised an engine in 3 months (from someone who wishes he was a competitor at our level) and 20 months later he still doesn't have it. I state the facts up front and if people can't wait that long- so be it.. We won't rush or hire lesser experienced and trained assemblers just to get more work done/ quicker.
The key is the fact that the majority of our purchasers are building a car from scratch which will take them more than 13 months to finish. Knowing that piss poor planning leads to poor performance means that people order the engine early and the car is ready to accept it upon delivery.
You can't rush success, but you can damn sure rush failure.