Using this method :
use something blunt, like a (small) wratchet extension and hammer away in one spot (very close to the shaft). the seal will move in on that side and tilt (the other side will come out), then grab it either with plyers or use a screwdriver to pry it out.
I managed to work the seal too far and it popped in to the other side. I can still reach it but need some good methods for retreiving it without causing damage.