QUOTE(Dave_Darling @ May 29 2013, 07:49 PM)

Numbers cannot be trademarked, FYI. At least, not in the US.
--DD
Don't bet on that. A guy here in Charlotte has a shop called 'The 911 Shop' and Porsche made him change it to 'The 9-11 Shop' many years ago.
Believe it or not, Porsche as a company DOES care alot about the older cars. Why would they create an entire restoration department just for older air cooled cars if they didn't? It's the dealers that don't....they are just a car dealer that happens to sell Porsches, versus selling Hondas, Toyotas, etc. They are privately owned and at best, reflect the personality of the ownership...either big corporate, race focused (like Brumos, Napleton, Paul Miller, etc), some classic focused, etc.
Many of you probably missed it, but in 2011, the PCA Raffle was for a 1972 (I think) car that was totally restored by the Porsche Restoration shop in Germany. It was their idea, not PCA's, to do this.
Back to the idea that Porsche needs to defend their trademarks. BMW, VW, Ferrari, Ford, Chevy, etc. etc. etc all do it too. So does the NFL, NBA, NHL, MLB, NCAA etc, etc.. Some more vigorously than others, but they all need to stay consistent with it so as not to look like they are playing favorites. Some go a little overboard (Porsche and BMW are a bit ridiculous IMO). Heck, 'Super Bowl' is trademarked, so as a business you can't have a 'Super Bowl' party or special where you would be making money without paying a license fee (that's why you hear "for the big game' on the radio for bars having Super Bowl parties)
also...if you PAID to have the rights to license their logos and such, then others used it free and unauthorized, wouldn't you be pissed?