The pics in the ad appear to be from when it was for sale in San Francisco, about six months (or more) ago. The car is no longer for sale, and Treadway AFAIK had nothing whatsoever to do with it. He was probably trying to get a cut if someone found the car on his site...
The first batch look like the pictures that were in the first evil-bay auction for the car, going on five years ago I think. (Or heck, maybe longer ago than that!!)
--DD