OT: Marketing a unique property Options

[Part Pricer]

My wife, who is a fairly successful Realtor, has approached me with a challenge on marketing a house/property that she has just listed here in Connecticut. The house is somewhat unique and has some very interesting features. This is where my wife thought that I could help.

First, here are the basics. It is a six bedroom antique home situated on just over two acres. It was built in 1787. I understand that it has some historical significance. The house has a two car detached garage.

Now, here is where it gets interesting. The guy that owns the property, besides being an old-timer, is a car buff. In addition to the garage, there are four other outbuildings on the property. Each outbuilding is heated and air-conditioned. Each building is also equipped with at least one lift and has a compressor for air tools. I haven’t been over there yet, but my wife believes that someone could easily store 20 to 25 cars in climate-controlled comfort.

I’m guessing that you really need to find just the right person for this house. So, my question becomes, “How do you market a property to attract a car buff that also wouldn’t mind living in a 200-year-old house?”

Is there someplace that people like this congregate? I’ve ruled out the 914 Club because the buyer for this property also would need to have some money to spend. (IMG:style_emoticons/default/ohmy.gif) Are there any publications that serious collectors read?

Oh, almost forgot. We have very strict zoning laws. So, this property would have to remain a private home. There is no potential of using the property for any commercial endeavor.

Any ideas?

[lmcchesney]

Yes, you could look for a car enthusists who is interested in moving to a new location. However, if like us, most of the money is already tied up. Why not create a car enthusist of someone with monies and looking for a way to use it. It was not uncommon for realtors in Calif. to place a Ferrari or Porsche in the garage to go with the house. You could help her find a reasonable collection of standards, 57 Chevy, 67 Mustang and of course 914 just to start. By the way, target the Westport, Fairfield area. Tired of the Merritt commute?
L. McC